Create a branded campaign for Peelz’ shake and smoothie shop.
The logo should demonstrate graphic reduction and the brand should appeal to the target audience across a variety of collateral. Addition,
this project required creating multi-media components as part
of the campaign.
Peelz’ Shake and Smoothie Shop is a graphically reduced kitchen blender that was transformed to be the face of “Peelz’ Shake And Smoothie Shop.” Beginning with the branding, the logo hits a bubbly, modern vibe with the choice of a sans-serif typeface and the vibrant green and peachy pink colors. From there the project grew with Adobe Dreamweaver to create an event for the shake and smoothie shop. For this event, the microsite was a grand opening of a new storefront. For the microsite, many graphical elements, such asthe invitation, balloons, and other celebratory items were created. Finally, the project ended with an animated logo. Using Adobe Animate, the logo animates as if a person is turning on the blender, the bubbles spin as if the shake or smoothie is being mixed, then the straw, lime, and typography pop in to complete the animation.