To create and produce a series of beer labels for a brewery. The challenge was to generate marketing components the brewery could use to sell the line of beers.
This assignment was given to my team for a brewery named “The Winery and Brewery at Catawba Farms”. Each of us did ideation in thumbnails for the labels of the beer flavors. The quilt design was chosen to represent each design. In the center of these squares represented the flavor name of the brew. My part in the project was the color palate for the labels. I carried marketing components into production. The designs that went on the bags, t-shirts, coasters, flight board to the can color. Also, I had a hand in the personas of people who would visit the brewery.