Design an event for a shop local event. This project must include branding elements, digital illustrated map, printed
materials and mockups of event.
The goal of this assignment was to create a shop local event-based anywhere in the world. For this assignment I chose to do a jeep excursion based in Honolulu, Hawaii called “Big Island Excursion”. For the branding of this project, I choose a fun design for the logo. The logo has layers of events guests can expect but also creates a hierarchy in the logo. The typeface complements this unique design to incite people of all ages to get in on the fun. From there an illustrated map was created to guide the explorers to each pit stop on the excursion event. The map contains icons that represent what type of activity will be happening there. For example, for beach activities, a pirate wheel is the icon. We did not just stop there! A poster explaining the information about the event while representing the branding and illustrated map. After finishing the project PSD Mockups were used to display the items each person would receive who
attended the event.