Through this team assignment, our end goal was to rebrand the Advertising and Graphic Design Program at CVCC. The objective was to brand the program with a new logo and design elements. Also, we were assigned to create marketing components to recruit new students, the club, and the program.
From the team, I contributed multiple mood boards and thumbnails to generate logo conceptions and ascetics of how we can improve the AGD learning space. From there using page layout design to create a booklet to reveal our two pitches was one of my many task. Once the pitch was decided production of swag such as buttons, t-shirts, and stickers were output. For the marketing portion of the project, we created a booklet explaining our concept and efforts to revamping the program. Once again I used Adobe Indesign to complete another page layout design. Using social media marketing I developed photos and video content to be used on a potential Instagram account for AGD. In the end, our design was chosen as the new branding of the Advertising and
Graphic Design program.